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Privacy Policy
This policy explains what personal data Milky Wins Casino collects when you open an account and play with us, why we use it, who we share it with and how long we keep it. It also sets out the rights you have over your data and how to use them.
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We collect only the data we need to run your account, meet the duties that come with holding a gaming licence and keep the site safe. Some of it you give us directly; some is created as you use the site.
Account and contact details
- Your name, date of birth, home address, e-mail address and mobile number.
- Your username, password and the security settings on your account.
- Your contact preferences, including whether you have opted in to offers.
- Messages you send us by e-mail or live chat, and the notes our agents add to your account.
Identity and age documents
Before a first withdrawal, and at other points while your account is open, we ask for documents so we can confirm who you are and that you are old enough to gamble: usually a photo identity document, proof of address and proof that the payment method belongs to you. We may also check your details against records held by identity-verification and fraud-prevention partners.
Transactions, play and device data
- Deposits, withdrawals, bonuses and balances, and the payment details shown in the cashier.
- The games you open, your stakes, results and session lengths.
- The safer gambling settings you apply, such as the limits shown in your account.
- Device and usage data, including IP address, device and browser type and the pages you visit.
Why we use your data and our legal bases
We use your data for the purposes below. Under the UK GDPR we need a legal basis for each one, and the table sets out in plain words which basis applies.
| What we use your data for | Our legal basis |
|---|---|
| Opening, running and closing your account, taking deposits and paying withdrawals | Performing our contract with you |
| Confirming your age and identity, and keeping verification records | Meeting our legal obligations |
| Preventing fraud, collusion, bonus abuse and money laundering | Legal obligations and our legitimate interest in protecting players |
| Watching for signs of gambling harm and applying safer gambling tools | Legal obligations and our legitimate interest in player protection |
| Answering your questions and looking into complaints | Performing our contract with you |
| Sending offers and news about the site | Your consent, which you can withdraw at any time |
| Keeping records, answering regulators and defending legal claims | Legal obligations and our legitimate interests |
Where we rely on consent, you can change your mind at any time in your contact preferences, through the unsubscribe option in any marketing e-mail, or by writing to support@casino-milkywins.co.uk. That does not stop messages we must send about your account, such as transaction confirmations. Where we rely on legitimate interests, we weigh our reasons against your privacy and go ahead only where your interests do not override them.
How long we keep your data
We keep your data for as long as your account is open, and then for the period the law and our licence conditions require us to hold gambling, payment and anti-money-laundering records. When that period ends, we delete the data or anonymise it so it can no longer be linked to you.
- Account, transaction and verification records: for the retention period that applies to regulated gambling and payment records after closure.
- Support messages and complaint files: until the matter is settled and for a period afterwards.
- Marketing preferences: until you withdraw consent, after which we keep a record that you opted out.
Your rights and how to use them
Under UK data protection law you have these rights over your personal data:
- Access: a copy of the personal data we hold about you.
- Correction: fixing data that is wrong or incomplete.
- Erasure: deleting data we no longer have a reason to keep.
- Restriction: pausing our use of your data while a question about it is settled.
- Objection: objecting to use based on our legitimate interests, and stopping marketing at any time.
- Portability: receiving the data you gave us in a machine-readable form, or having it sent to another provider.
- Withdrawing consent: taking consent back where that is our basis.
To use a right, write to support@casino-milkywins.co.uk from the e-mail address registered to your account, or start a live chat and our agents will pass the request on. We may ask for identification so we know we are dealing with the account holder, and we answer within the time limit set by data protection law.
Some rights are limited: we cannot delete records we are required to keep, such as verification and transaction history, and we cannot stop messages needed to run your account. If you are unhappy with how we have handled your data, tell us first so we can look into it. You can also complain to the Information Commissioner's Office, which oversees data protection in the United Kingdom.
Cookies, security and safer gambling
We and our providers use cookies and similar technologies to keep you signed in, remember your settings, measure how the site is used and, where you allow it, show promotions that fit your interests. You can make your choices when you arrive and change them later in the cookie settings; the categories we use are described in our Cookie Policy.
We protect your data with technical and organisational measures, including encryption in transit, access controls so staff see only what their role needs, and logging of account access. No system is completely secure, so keep your password private and tell us at once if you think someone else has used your account.
Our site is for adults aged 18 or over only, and we verify the age of everyone who registers. We also use account and play data to support safer gambling: you can set deposit limits, take a time-out or self-exclude at any time, and we may contact you if your activity suggests gambling is causing you harm. Confidential support is available from GambleAware, GamCare and the National Gambling Helpline, and GamStop lets you block yourself from online gambling sites that take part in that scheme.
We may update this policy when our service or the law changes. The current version is always on this page, and we will tell you by e-mail or a notice in your account about changes that materially affect you. Questions can go to support@casino-milkywins.co.uk or to live chat.

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